Fight like a girl - Althea
In 2015, when my sister Devina, who was working at Adobe as a UX designer, told me about the startup boom, we both realized the enormous demand of problem solving through UX design. As my sister and I both are formally trained UX designers, I decided to not sit for placements, but rather start something with her. Initially we started taking up projects on a freelance basis to understand how the market works. After 6 months, once the business started doing well, we founded Designcoz, a UI/UX studio. Earlier, designers were only expected to make websites and apps look attractive. Today, you think about the entire product, the eco-system it will be used in and the overall experience . Usability and functional aspects of the product have gained prime focus. As more and more businesses care about what their user’s end-to-end journey is, we have been able to continually grow. Scaling Designcoz has been a natural and g...