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Showing posts from 2020

Fight like a girl - Althea

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In 2015, when my sister Devina, who was working at Adobe as a UX designer, told me about the startup boom, we both   realized   the enormous demand   of   problem solving   through UX design. As my sister and I both are formally trained UX designers, I decided to not sit for placements, but rather start something with her.   Initially  we started taking up projects on a freelance basis to understand how the market works. After 6 months, once the business started doing well, we founded Designcoz, a UI/UX studio. Earlier, designers were only expected to make websites and apps look attractive. Today, you think about the entire product, the eco-system it will be used in and the overall experience . Usability and functional aspects of the product have gained prime focus. As more and more businesses care about what their user’s end-to-end journey is, we have been able to continually grow.   Scaling Designcoz has been a natural and g...

Embarrassed, But Proud - 10 Weird Things Girls Do But Will Never Admit

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Women’s heart is an ocean of secrets. Some, we take to the grave. Others become daily topics of discussion amongst our group of girlfriends. And then there is the third category, where ‘secrets about girls' translate to ‘weird things girls do but would never accept no matter how minuscule.’ Things that we wouldn’t admit, even to ourselves. We know for a fact that all girls do it too, but we still dread the day they find out that we’re a part of the same club, and we lead the same lives as them. If word goes out about these, everyone around us would be grossed out, including ourselves. That’s just how it goes, doesn’t it? It’s a vicious cycle, one which we’re all inevitably a part of. This is probably why we have been called ‘complicated’ by the men around us so many times. Girls' secrets are just not meant for boys to know. Today, on the occasion of women’s day, let’s pull the cover off of these ‘embarrassing’ things we all do but would never admit to. And if it makes y...

2020 Essentials:Summer Wear For Women - Beat The Heat In Style!

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If you’re on a mission to find the best of the best Summer wear for Women in 2020, this piece will save you all the trouble and certainly get you on the best dressed list! Are you ready to beat the heat in style?! Seasons change, so why should our wardrobes remain the same? A summer state of mind is what we’re in, and that calls for a brand new shopping list with the most trendiest summer outfits for women. This season’s all about cooling off and letting go of the winter layering. Whether you have a beach bod or not, there is no shying away from the sun! From flowy silhouettes to oversized hats, from statement sunglasses to vibrant hues; there is so much in store for each one of you. Why make do with last season’s styles when there is more to look forward to in terms of summer fashion women? Let’s take a look at our summer style file customized just for you! Summer Fashion- Tops To Keep You Cool! Source- pinimg The easiest way to up your style when nothing else seems ...